Why Be Part of the Wairarapa Business Showcase?

Wairarapa businesses deserve strategic, considered positioning – not a database-like entry or a Yellow Pages-style listing. Progressive businesses, in particular, deserve profiling that details their competitive strengths and gives the region's consumers a genuine reason to choose them over their competitors.

Every business has its own special features, its own story, and its own unique appeal . . . be it an enterprise that’s designed to appeal to a certain set of customers or clients, or one that exists to serve as many of the region’s consumers as possible.

Whether it’s a venture that’s new and still finding its way . . . refining its understanding of the Wairarapa’s needs in order to hone the strengths that will make it great as it grows. Or whether it’s a longstanding commercial landmark with a rich history that locals and/or visitors to the region deserve the opportunity to be better acquainted with.

Whatever the story, it needs told competently and in the requisite degree of detail to do it justice. Most importantly of all, it needs told in a way that differentiates that enterprise from every other business that would otherwise be assumed to offer exactly the same service, in exactly the same way.

About the Publisher

I’m Jordan Kelly, and one of my own specialisations lies in taking companies from the lower tiers of their respective industry rankings and helping them identify the marketplace positioning in which their unique strengths will see them outshine not just “the competition” . . . but also companies in the higher tiers of their sector.

I have a very strong track record of winning large Government bids, private contracts, key accounts, and other forms of new business for organisations across a massive range of industries. (You can read client testimonials and outcomes here.)

My multi-decade career has also seen me produce tailored, high-stakes communications for the elite of the corporate world, the executives of which have their own, well-recognised “voice” . . . all the way through to younger, up-and-coming businesses still searching for their own unique identity.

View my track record at the links below, including a sampling of the more than 20 books (actually closer to 30, I’ve lost count) across my career . . . the vast majority of which have related directly to various aspects of competitive industry or marketplace positioning and/or to the expansion of client and customer bases.

• Pursuits Academy
• The Voice of Leadership
• Operation CV
  

Regional enterprises might not be in the marketplace for a billion-dollar government contract, or need to see themselves in the international financial press . . . but every smart local business needs to establish and clearly communicate its competitive positioning – to its existing clients and customers, and to those it hopes to win.