Competitive Edge

Insights on growth through service superiority and unique positioning.

By Jordan Kelly • August 21, 2026
AI & Robotics Expert Provides Commentary on Skinny's New 'Brand Ambassador'
By Jordan Kelly • August 14, 2026
Good Customer Service, Without Consistency, Isn't Good Customer Service
By Jordan Kelly • August 7, 2026
A Brand Is A Customer's Experience with Your Company; It's Your Reputation
By Jordan Kelly • July 24, 2026
'Little Things' (the Right Things) Maketh the Organisation Great
By Jordan Kelly • July 24, 2026
Lessons Abound Here . . . If the Broader Retail & Hospitality Sectors Want to Learn Them
By Jordan Kelly • July 24, 2026
If I owned a retail business, I'd hire these two away in a heartbeat . . .